The word keitai in Japanese is known for a cell phone. Almost everyone in the city has a cell phone (and yet there are public phones everywhere. In Singapore it’s really hard to find one). It’s become a part of everyday bustling urban life especially nowadays mobile phone also function as a personal entertaining device. The competition is high. New gadgets are often released with better functions and smaller size. The system of mobile phone in Japan (as well as Korea) is different from the rest of the world. That means you can’t use your phone brought in from your home country even though you have subscribed for global roaming service, anyway, with the exception of 3G phones
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