022_prada aoyama

When I first started this urbanomania blog series, I decided to try not to talk about architecture at all. But it’s a bit hard now since many of designer’s boutique flagship stores have become tourist attraction themselves instead of the things they sell and the choice of architect, as a selling point, is as important as the location of the store. Prada Aoyama is another catalyst that will transform the future of Aoyama area to a further step after the success of its neighbouring predecessor, Comme des Garcons.